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MB
measure of how much one more good consumed benefits a buyer
let's say the price per cup is $1.50 the consumer would buy 2 cups
based on his marginal benefit. at the 3rd cup, the consumer's marginal benefit is less than the the price (marginal
cost in this case)
consumer surplus = the difference between Marginal Benefit and Price (Marginal
Cost) of consuming goods
MB - MC = CS
demand in a market is representative of all consumer's Marginal Benefit of
consuming
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